Economic predictions suggest that the coronavirus crisis will cause a significant global recession. Many restaurants and retail shops have already closed their doors. Will they be able to reopen when the crisis is over? Some commentators say that businesses that have been closed for more than three months may become irrelevant to the consumer and struggle to reopen after the crisis. This article seeks to provide some guidance on helping franchisors navigate these unchartered waters.
About Babette Märzheuser-Wood
Babette is Global Head of the Franchise Group. She specialises in global franchise, distribution, agency and concession agreements and IP-driven joint ventures. She also advises clients on the strategic use of licensing strategies in emerging markets using both traditional and innovative structures for international expansion in the global marketplace.
About Helen Fotinos
Helen Fotinos is a partner in our Corporate group in Toronto and lead of the Firm's National Franchising and Distribution group in Canada. Her practice focuses on all aspects of franchise/distribution law and related corporate/commercial contracts and disputes.